You should have heard the slogan before. NBA : More than basketball.
Of course, NBA is one of the biggest sport organizations of the world. Today, the NBA can be watched live by close to a billion people in 43 different countries in 205 countries, and it is necessary to focus on the marketing and sales wonder if many people are sleeping three or four nights and watching these games. All these are clear indicators of how basketball has turned into a show industry. It is not so difficult to understand how this great organization, which has created the greatest revenue in the world, works, especially in the background of the extraordinary success of basketball branding and marketing and sales.
The huge investors and huge budgets of NBA teams are providing a memorable atmosphere for each game in the league. Thousands of people follow games from halls, on the other hand, millions of people follow games from the TVs and the internet. Under today’s conditions, the visibility of NBA has reached maximum levels throughout the history.
The development that brought NBA today, which is the top level of world basketball, began on June 6, 1946, 64 years ago, with the establishment of the “Basketball Association of America”, the BAA. Today’s “National Basketball Association” (NBA, National Basketball Association) name was formed in 1949 after the merger with the National Basketball League (NBL), another professional league established in the United States.
Most of things have changed during the history in NBA. Today, only 2 teams that have not changed their city and name since the day it was founded still continue to play in NBA. These two teams are the most champions in the league, the Boston Celtics and the league’s richest team New York Knicks.